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Tuesday, May 6, 2008

Health Products Marketing




There are an increasing number of health products in the market and some are known to have implemented business marketing strategies. Be it as a Multi Level Marketing, direct marketing or even affiliate programme. The most popular ones are obviously using the Multi Level Marketing or MLM. They are using the power of the internet to promote the MLM system for health products and it’s easier for the members or agent to track and interact with the manufacturer.

We would have seen or receive spam emails on health products such as Xango health drinks or Vemma which uses fruits extract. Melilea, Herbalife which claims to be organics vegetables. They are recruiting the public to join their scheme and surprisingly there are numerous people joining them. Although initial capital is needed and for you to really excel in the business is to get agents under you (following the pyramid structure), this industry is really booming as well.

Are they a viable business? These companies claim that the world is really health cautious nowadays. Yes, they are totally right but some of their products are over priced and we also have to think of the people who are cautious on taking health products outside the hospital. What do we expect? It is called alternative medicine or health supplements. Most of these products do have certification from the health ministry. So my say is that if you have a good and proven and also known product with good support from that company, go for it.

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